If sale is consistent, a business can survive the most difficult phases as cash flow is directly linked to the overall activities.<\/span><\/p>\n The most important question to ask then is \u201chow can more sales be made\u201d? Without asking this question, the business risks every other form of major distraction.<\/span><\/p>\n The 360 degrees Marketing Technique<\/span><\/p>\n The 360 degrees marketing techniques are sometimes called Integrated Marketing Communications (IMC). These techniques are a mix of several activities that organizations are engaged in to increase awareness about a product or services. The perception of visibility by a customer over a long period of time consistently makes a brand become a sort of inevitable to a customer whenever they need to make a purchasing decision as the brand is the first to come to mind due to the number of exposures they have had with the prospect and vice-versa.<\/span><\/p>\n \n Email Marketing<\/span><\/p>\n Email is one of the easiest and fastest ways to reach a large audience and when properly deployed has the potential to create a consistent stream of customers, as it takes the form of a closed user group through reception of newsletters by the customers and overtime a relationship is built through readership as audience are regularly updated about eh activities of the organization or products and services.<\/span><\/p>\n Email Marketing also helps to create some form of targets as there are metrics that could show who reads a particular newsletter and how many times. Observing the behaviour of the readers and the type of content they are reading could initiate a purchase decision by offering a product that compliments what they read.<\/span><\/p>\n \n \u00a0<\/span><\/p>\n Blogging<\/span><\/p>\n Blogging is similar to email marketing, but while email marketing is only sent to subscribers or users generated through a third party, blogging reaches out to all possible audiences that are online and serves as a tool to consistently inform customers about the product, services or activities of a business. Regular blogging should average up to 3-5 blog posts weekly to make conversions; this done over a period of 6 months is a guarantee for increased sales.<\/span><\/p>\n \n Granting Media Interviews<\/span><\/p>\n As much as the new media is emerging greatly, the traditional media still holds a sit in the preference of most audience and ability to use these tools such as television, radio and print media is key to reach a lot of people. The conversations on these platforms creates a direct connection with the listeners as it is visual and ability to see the person being interviewed as they share industry based experience makes them look to most audience like a thought leader. This done over time would make such personality become a face and voice in their sector.<\/span><\/p>\n \n![\"\"](\"https:\/\/ebirareporters.com\/wp-content\/uploads\/2021\/10\/Marketing-Strategy-300x173.jpeg\")
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