- First in the city
The first edition of Itinochi Revolution held yesterday at Laps New World Hotel, in the Federal Capital City of Abuja, and the fashion cum entertainment show proved that the Ebira people living in the city may have been starved of such shows for a long time. The huge turnout of the people, especially the fashion enthusiasts overwhelmed the organizers who definitely did not see it coming, such that the budgeted 300-capacity hall was filled to the brim before the start of the event, while hundreds stood outside for a last-minute purchase of tickets just to enjoy the thrills of the moment, and others exploring the meet-and-greet opportunities availed them in the environment.
The event which celebrates the fashion aspect of the culture of Ebira ethnic group, gave the people an all-round entertainment, taking them on a ride to the past and present of the people with music, delicacies, comedy and fashion runway headlining the programmes.
Business tycoons, politicians, entrepreneurs, fashion professionals, media professionals, and different vendors all walked the red carpet of the revolutionary event. Almost everyone with something to identify them as Ebira people.
Popular celebrities who graced performed at the event include Yunique Oziori, Hi-Speed, Ogawahab, King Dreez, Jahjah, Victor Justified, Dan Ozizi and amongst others.
The Creative Director of Midspecial Concepts, organizer of the event, Abdulhamid Amoto noted that the first edition was a test-run for him to appraise how such events would be embraced by the people in Abuja, “a risk worth taking.” Having seen the overwhelming number of people that graced the event which could have rained on his parade, he has got to take a bigger risk in the next edition that would give much room for a larger audience.
“I am fully convinced that my people surely want to have fun, and ready to pay to get value,” he said.
The icing on the cake was how the people rocked the different cultural fabrics of the ethnic group in shades of pomp and couture, likened to the Paris world of fashion.
The event was sponsored by Zbass Hotels and Resorts, Moonsat Technology, Autocreditng, Ohiku Herbals, Saud Homes; with ebirareporters.com, Brekete Family, ebira4real, Ebira Tao amongst others as media partners.
For over five years and counting, Midspecial Concepts has held the rails of promoting the fabrics of the Ebira ethnic group by reeling out different designs of T-shirts, caps and hoodies tailored with an integration of the fabrics to align with the current vogues.
The Creative Director, at the Itinochi Revolution event, unvelied the limited edition of the “Polo Itinochi” for the year 2022.
According to him, being the official designer for Ebira Carnival Event, production has commenced to serve the larger audience by December.